examination of media meaning in Chinese

屈光间质检查,眼媒质检查

The evaluation before the execution is to ensure proper advertising appeal , positioning and strategies , and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style . the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan , and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign
广告效果的事前评估目的在于确保正确的广告诉求、定位和策略方法，主要包括审核广告活动执行前的重要策略和预测目标受众对创意表现的反应；广告效果的事中评估是针对广告正在发布中的效果进行测评,目的是为及时获取广告发布后反馈的信息，并以其为依据修正之后的发布方案，主要包括检验媒体是否将广告信息有效地传达给了目标受众和测评目标受众对广告的实际反应；广告效果的事后评估则是对广告活动结束后的实际结果做出评判,主要是对照广告实施前的既定目标，检查广告实施效果。